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Are You Content With Your Affiliates? Make Selling a Snap With This Simple Plan for Success
We all try to give our affiliates the benefit of the doubt,
thinking they'll willingly write up a gleaming review of our
product and pitch it to millions. But the truth is, your
affiliates have better things to do than create your copy.
If you want results, you must make it easy for your affiliates
to put your selling strategy to work. Hire a copywriter to
inject energy into your sales pitch and create an urgent need
for your product. Then "gift wrap" this information in an
easy-to-access format that your affiliates will want to kiss you
under the mistletoe for! Here's how to craft the plan.
Step 1. Create a sales letter.
What? You don't have a sales letter? Santa's coming with a lump
of coal for your stocking, because EVERY good affiliate must
have a sales letter. This will be your most involved aspect of
the project and the ultimate sales vehicle, so fill yours with
clear-cut product benefits, real testimonials from live
customers, and "click to buy now" buttons.
Step 2. Prepare an E-Book Ad.
Did you know that people who give away free e-books frequently
add affiliate advertisements to the last few pages? It's
December, and E-books are dropping into email boxes faster than
Santa slides down the chimney. If your marketing friend is
creating an e-book in a hurry, she needs to be able to grab your
promo and pop it in place. Write a snappy headline, a few
bullets of copy and include a product image and link to your
sales page. Package in a Word file and send 'er off.
Step 3. HTML-Format an E-Mail Promotion.
Your affiliate may choose to showcase your product alongside of
other marketers... nevertheless, it's a good idea to send them a
graphically-enhanced email that does a good job of persuasively
selling your e-book. You may even wish to include a personal
message addressing the customer. Attaching a text file that
contains the ad copy is also a good idea.
Step 4. Create Blog
Copy.
How many time have you come across your product showcased in
someone else's blog with NO power headline, NO persuasive copy,
NO product benefits and NO love? Do yourself a favor. Start with
your own blog, where you can try a few methods and figure out
the best way to blow out your offer. Once you nail the favorite,
pop this into a Word file with your graphic, and viola, instant
blog post for your affilliates to grab and use immediately.
Step 4. Package, Address and Ship.
Write a letter to your affiliates explaining your plan to
"streamline" the marketing effort while making things easy on
them and bringing increased sales. You must make your sellers
understand why the copy and design you've provided will increase
their sales and bring them more income. Explain in detail
exactly how you'd like your ads to appear. Don't feel that
you're being pushy. YOU worked hard to create this product, and
only YOU will promote it with the fever that it takes to pull in
profit.
Your affiliates will appreciate the fact that you sent them an
easy-to-implement selling strategy, and put it to work in their
own marketing materials at once. Not bad, for a holiday rush job.
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
Copyright 2005 Dina Giolitto. All rights reserved.
About the author:
Dina Giolitto is a copywriting consultant and ghostwriter with
over 10 years of experience writing corporate print materials
and web content. Trust her with your next e-book, article series
or web project, and make a lasting impression on your audience
of information-hungry prospects. Visit http://www.wordfeeder.com
for more details.
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