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Direct Mail Insights - Getting the Envelope Opened
If the truth were told, literally millions of dollars a years is being thrown down the drain on direct mail campaigns that fall flat on their face, all because the envelope containing the offer never gets opened. Think of it - you can work with...
Direct Mail Response Rate Boosters (10 of them)
1. Mail to a different list Your list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative is compelling and your...
How to Convey Trustworthiness in Direct Mail Marketing Sales Letters
A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, “The...
Increase Repeat Business and Referrals with Direct Mail
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to...
Testimonials Boost Direct Mail Response Rates In Business-to-Business Sales Letters
Correct me if I am wrong, but there is nothing more powerful in a business-to-business sales letter than a credible testimonial from a person in your prospect's peer group.
Testimonials are valuable because they say what you cannot. If you say...
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Cost Effective Ways to Use Direct Mail
Cost Effective Ways to Use Direct Mail to Increase Investor
Leads
Direct mail is able to offer highly targeted, detailed sales
information to a large audience quickly and effectively.
Therefore, sending direct mail pieces to your investor lead list
is a great way to show off your businesses service or product in
a positive light, with the intent that they will invest in your
business. This article will detail three strategies you can use
while targeting your investor lead list to increase your profits
and results.
Repeat the Same Offer More Than Once If your investor leads
aren't becoming actual investors, don't hesitate to send them
the same sales package more than once. Remembering that people
change and forget items quickly are the keys to this tactic
becoming successful. However, sending them the same information
more than once a quarter probably isn't a good idea, although
testing this theory based on your own business needs is an
excellent idea to be sure.
Repeat Different Mailings to the Same People Before sending a
series of mailings to your investor lead list, make sure to use
a highly targeted list, first. Without people who are already
open to your message (i.e. demographically similar to other
investors, and who have asked about investing in businesses
similar to yours recently), you'll fall flat on your face no
matter
how many pieces you mail out. Then, lay out a timeline as
to how you want your direct mail marketing campaign to unfold,
such as: letter one talks about benefits, letter two expands on
the benefits, letter three introduces a new benefit, etc.
Try Full Color Postcard Mailings Postcards get people's
attention, no matter what sales pitch or benefit they are
making. Your direct mail marketing investor lists will
appreciate the change in tactic. Plus, it's really difficult for
someone to throw away a full color postcard without even
glancing at it first. Your message will get in front of the
right people (provided you've chosen a targeted investor list,
as discussed previously) without question using this creative
method.
What direct mail success comes down to is that you need to keep
your message in front of your intended audience as often as
possible. Make sure that you offer informative, persuasive or
meaningful information to your investors list, and you'll be
sure to increase both your leads and sales.
About the author:
Chris Burns - American Profiles is a full service mailing &
telemarketing list company with over 40,000 lists available.
http://www.americanprofiles.net
Online counts and orders 24/7 http://www.mailinglistsusa.com
Providing telemarketing lists to the direct marketing industry
since 1996.
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