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E-Commerce Made Easy
INTRODUCTION What does it take for small and home-based businesses to get started with e-commerce? My goal is to answer this question and to give you information that allows you to get started with selling your products and services on the...
Give Your Business a Cash Infusion
Whether you have your own business already, or are looking for a way to cash in on the profit potential of reaching millions of internet users – you can’t afford NOT to read this……..
Say goodbye to the Daily Grind!
If you are like me, you...
Pick A Passion To Intensify And Fuel Your Online Business
I remember watching the greatest player to ever play the game of basketball, six time NBA Champion Michael Jordan. On many different occasions Michael Jordan clearly stated that determination, focus, and persistence is what helped him reach his...
What does your website say about your business?
what does your website say about your business? Wherever you are doing business, online, or offline you need to present a professional image. You can have the best product in the world, the most targeted advertising campaign dragging people to...
When to say "When" to an affiliate program
How long should you promote an affiliate program before you make the decision that it just isn't going to work for you? Let's face it, no matter how well a particular product may do on other websites, it just might not be right for yours. ...
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Sub Domains vs. Root Domains
[Question] My site is currently structured as such:
city.example.com/
To improve my Google rankings, should I restructure it as
such:
www.example.com/city/
It believe it will eventually help for BL's...but are there any
other advantages?
[Answer] It actually depends on what you're doing with
your site. For example, if you host several different "themes"
on your domain example.com, I'd create a sub domain, b/c as we
know, SEs see them as a separate site. That way,
city1.example.com can contain 1000's of sub
folders/pages pertinent to city1:
EXAMPLE #1
city1.example.com/events
city1.example.com/dining
city1.example.com/recreation
But, for example, if you have:
EXAMPLE #2 www.example.com/city1
www.example.com/dog-grooming
www.example.com/classic-cars
You are now not capitalizing on the ability to create
keyword-rich URLs, as you can do with creating your sub domain
(IE: dog-grooming.example.com
You'd then consider each sub domain vs. domain.com/sub-folder as
separate sites, and work on separate SEO strategies (IBLs, etc.)
for them.
PS: Imagine your sitemap for EXAMPLE #2? It'll look like a link
directory! As apposed to EXAMPLE #1 - which would show SEs the
"theme" for your site.
With my own site on search engine optimization tips, I've created the sub
domain for just this exact reason.
About the author:
Martin has been involved in the web design standards
movement, as well as a semi-pro at search engine optimization tips.
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