Search
Recommended Products
Related Links




 

 

Informative Articles

Building a Web Store on Shoestring Budget in less than Four Hours
Starting a business online is no longer as difficult as it used to be! Now, there are plenty of interesting business ideas that anybody can pick up from various Internet resources. Startup related cost, which used to deter many in taking action,...

How to Get Your Web Site Content Syndicated
[Kalena] Following our successful experiment of setting up a news feed for my site, search engine marketer Dan Thies and I have joined forces to write this article to show other webmasters how they can do the same for their own sites. But before...

How To Properly Submit Your Website To Directories
How To Properly Submit Your Website To Directories © 2004 Jeff D. Schuman http://www.team-schuman.com Having a top placement on a search engine and enjoying the traffic that comes with a top ranking is dependent on many things. Certainly at the...

The WRONG Way To WRITE Articles
Copyright 2005 Steve Shaw As you no doubt already know, writing articles is probably the most effective way to promote your web site. It's a very simple principle - publishers want a vast quantity of good quality content that they do not have to...

What YOU should know before starting a web site!
Everyday thousands of new businesses make the leap and take their business on line, what about yours? If you haven’t already, I’ll bet you have thought about it and wondered how much more business you could be doing if you just went on line…and...

 
Google
Sub Domains vs. Root Domains



[Question] My site is currently structured as such: city.example.com/



To improve my Google rankings, should I restructure it as such:



www.example.com/city/



It believe it will eventually help for BL's...but are there any other advantages?



[Answer] It actually depends on what you're doing with your site. For example, if you host several different "themes" on your domain example.com, I'd create a sub domain, b/c as we know, SEs see them as a separate site. That way, city1.example.com can contain 1000's of sub folders/pages pertinent to city1:



EXAMPLE #1



city1.example.com/events

city1.example.com/dining

city1.example.com/recreation



But, for example, if you have:



EXAMPLE #2

www.example.com/city1



www.example.com/dog-grooming

www.example.com/classic-cars



You are now not capitalizing on the ability to create keyword-rich URLs, as you can do with creating your sub domain (IE: dog-grooming.example.com



You'd then consider each sub domain vs. domain.com/sub-folder as separate sites, and work on separate SEO strategies (IBLs, etc.) for them.



PS: Imagine your sitemap for EXAMPLE #2? It'll look like a link directory! As apposed to EXAMPLE #1 - which would show SEs the "theme" for your site.



With my own site on search engine optimization tips, I've created the sub domain for just this exact reason.

About the author:

Martin has been involved in the web design standards movement, as well as a semi-pro at search engine optimization tips.