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How to select an affiliate program that works for you
How to select an affiliate program that works for you Affiliate programs are a great means of earning some handy cash; but not all affiliate programs are profitable. Some will only take up your time and energy and some others may even spoil your...
How To Turn More Web Site Visitors Into Customers Who BUY
These days I receive a lot of email from web site owners who say "I get plenty of visitors to my site, but hardly anybody buys." Sometimes it is downright embarrassing. These folks are getting WAY more traffic to their site than I get to mine. I'm...
Marketing - all about focus
Copyright 2005 SharewarePromotions Ltd Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren't even sure what it is, and even more are uncertain of how they should be...
More Article Submission Websites Require Authors to Register and Use Passwords
Copyright 2005 Off the Page
Increasingly, Article Submission Websites make Authors Pre-register
As I post articles I’ve written online, I’m encountering many more content sites that require a password. Authors need to provide personal...
Ten Steps To A Well Optimized Website - Step 2: Content Creation
Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will...
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How To Boost Affiliate Sales With Your Own Training Site
Imagine the confusion if all McDonalds told their new franchise
owners was here's your restaurant, now go to it. Not one in 20
McDonalds locations would run smoothly. Owners wouldn't know how
to cook the food, promote the restaurant, or what to tell
employees. The mighty McDonalds chain would fall apart in no
time.
I agree, this example is ludicrous. But it is exactly what most
affiliate programs lay on their members. Affiliates get a link,
maybe a banner, maybe even a canned web page, but that's it.
It's here's your link, now go make a million.
Naturally that is not nearly enough training. Unless each and
every one of your affiliate members is already a business genius,
you shouldn't expect more than a trickle of sales.
That's why better affiliate programs insist on having their own
affiliate training site. It provides answers to question,
tutorials on how to market, and more.
This can be a section on your existing site or, even better, a
completely separate site. YourAffiliates.com.
* Start your training site with a nice long FAQ page. Write down
all the questions you have ever been asked about your program,
then answer them.
* Step members through every aspect of placing ads, getting a
domain name, building their own site, and advertising their
business. You can write these tutorials yourself or have a
professional writer create them for you. One cheap way is to go
to an article bank like IdeaMarketers.com and get articles by
other writers. You can put your mark on them by introducing each
one with a paragraph or two of your own.
* Provide a series of sales letters members can customize with
their own name and URL. Create a series of ready-to-use ads of
various lengths. You might even
provide a recorded example of
how to sell your product over the phone.
* Keep an updated library of success stories. When you see an
affiliate making lots of sales, ask them how they do it. Either
write up their experience yourself or have the affiliate write
it. Most will be flattered you want to share their story with
other affiliates.
The affiliate member site can also work well for network
marketing opportunities (which for my money are just affiliate
programs with more tiers.)
Well-known marketing expert Kevin Nunley has a simple but
effective training site for members of his NunleyNetwork.com home
business program. One page gives new members a quick
introduction. The next page provides a quick and simple system
for marketing the opportunity. The third page provides a vast
number of additional marketing methods for those who want to work
the business full time.
Even more basic to a good training site, drop by just about every
day and add new information. Make sure it appears that the store
is open. Include updates, experiences, and offers to help
members.
Make your email address and your phone number available to
members. Don't worry about being overwhelmed with calls and
messages. Most members will never try to contact you. But it is
vital to be available for those who are motivated. They are the
members who can double and triple your profits.
About the Author
Keller Flynn offers the full spectrum of tools, ideas and action
steps needed to create and run a successful affiliate program.
Reach him at mailto:keller@affiliatedirector.com or 801-328-9006.
Get his Extra Money Newsletter FREE at
http://www.AffiliateDirector.com to learn more about how YOU can
profit from the affiliate boom.
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