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Business Innovation – Good Thinking Not Leadership
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are other useful definitions in this field, for example, creativity can be...
Contextual Ad Networks...The Baby Boom Is Upon Us
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is...
Future of Offshore Outsourcing
Offshore Outsourcing provides the ability to hold skilled
overseas staff at a small part of the laborcost which is
exhilarating to several entrepreneurs. The vistas in which
Offshoring can be utilizedespecially in: accounting,
advertising,...
Integrated Watch Strap Attachment
Creativity, ingenuity, innovation and aesthetics
So far, owners of watches with integrated watch strap attachment
were restricted to original watch straps. HIRSCH Leonardo,
however, combines aesthetics and design with...
Top of the Mind Awareness in Equine Marketing: Familiarity Breeds Sales
One of the large challenges you face as an equine marketer is
achieving what marketing professionals call "top of the mind
awareness" of your horses and business.
What is Top of the Mind Awareness?
Top of the Mind Awareness, or...
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Innovation Management – How Does The User Benefit?
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
Idea valuation techniques include:
a) Comparing idea types
b) Analysing fit with the firm
c) Analysing practical impediments
d) Deciding when to issue GO or KILL decisions when ideas are within the idea funnel
However, what is often overlooked is in-depth analysis of user benefits. Ultimately, an idea is valued by user take-up. In a commercial world, it is valued even more severely – by profit margin and shareholder / stakeholder benefits.
Analysis of the buyer experience cycle and the utility layers is a start point.
Along the buyer experience cycle, it is possible to
measure benefit along at least six stages. These include:
a) Purchase
b) Delivery
c) Use
d) Supplements
e) Maintenance
f) Disposal
Along the utility level, it is possible to measure user benefit along several more levels, including:
a) (Collective) productivity
b) Simplicity
c) Convenience
d) Risk
e) Fun and Image
f) Environmental
g) Friendliness
Kal Bishop, MBA
About the Author: Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
Source: www.isnare.com
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