|
|
|
10 COMPELLING REASONS NOT TO DOWNSIZE
Almost daily, newspapers, business magazines, radio and television carry reports of companies, large and small, that are downsizing. Their attention is chiefly focused on the impact to the employees, as they are the ones most acutely experiencing...
Buying Jewelry For Your Business Part 1 Buying Gold Jewelry
Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly...
Creativity, Innovation – Competition versus Collaboration
There is much confusion as to whether competition or collaboration is most beneficial to creativity and innovation. Though there are negatives to collaboration and it is not easy separating the effects of time pressure and group activity, in...
Mirror Reality thru Full Color Rush Postcards
Nothing compares to seeing and feeling reality in front of you.
The sight can be enchanting and moving. You can be moved by the
sight or flabbergasted by its beauty. Feel it, sense it, there
is no way you can seize it other than having it that...
The Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive...
|
|
| |
|
|
|
|
|
|
Innovation Management – Some Idea Are Better Than Others
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
One of the useful methods of valuing ideas is to compare the type of idea with those types of ideas that have previously been most successful.
Franklin (2003) notes that some kinds of ideas are more successful than others. He notes six types:
a) Need spotting – involves actively finding an answer to a problem.
b) Solution spotting – involves finding a problem for a solution.
c) Market Research – ideas generated as a result of market research.
d) Random event – moments of serendipity when people stumble across answers they weren’t looking for.
e) Mental invention – pure random ideas with no previous knowledge of how they may be implemented.
f) Trend following.
Of these, the random event was the most successful (92.9%) with least failures (7.1%). However, this type of idea requires previous knowledge or experience on
some level – for example, an individual who has worked in an environment previously may utilise that tacit knowledge to solve a problem that becomes evident later.
Very close to the above is solution spotting with an 87.5% success and a 12.5% failure rate. Again, this idea type requires previous knowledge: the innovator consciously seeks a problem to apply that knowledge to.
These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
About the Author: Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
Source: www.isnare.com
|
|
|
|
|
|
