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A Rare Leadership Skill: Dealing With People Who Want Out
As a leader, you'll inevitably be faced with people wanting to leave your team or organization. Dealing with the challenge is critical for your leadership success. Your response will have ramifications far beyond your immediate circumstances. ...
Dealing with Difficult People
You know, this would be a great business if it weren’t for having to deal with people all the time… OK, so maybe I’ve exaggerated things a bit, but we’ve all certainly heard that saying before. Why does that sentiment ring true for so many folks?...
Get Out Of The Stone Age: Give Leadership Talks
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Leadership For Deep Results: Without Them Are You Wasting Your Leadership And Your Life? (Part Two)
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Preparing to be an Entrepreneur
I believe the free market economy and the wealth of a community is built on the back of the entrepreneur Taking the entrepreneurial business path can be exciting, exhilarating, and an emotional roller coaster of ups and downs. There are a number of...
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Is it News? A Manufacturing PR Checklist
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.”
Newsworthy Manufacturing Checklist
The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.
I. New or Updated Product Information
II. New Customer Information
III. New Strategic Alliances/Partnership Information
a. Software Vendors (ERP, CRM, SCM)
b. Professional Services (Law Firms, CPA’s, PR firms)
c. Co-op Bundling Sales Program
IV. New Facility or Manufacturing
Operation
V. Company Data Announcements
a. Sales Data (Increased sales)
b. Growth Announcements (by employees, sq. ft., revenue)
c. Marketshare Announcements
VI. Industry Sector News
a. Competitive Analysis
b. Comparison within the sector
c. Leadership Position within the sector
VII. Local/Regional News
a. Jobs/Local Economic Impact
b. Community Service/Goodwill
c. Sponsorships/Participation
VIII. Events, tradeshows, conferences, awards
IX. Association/Organization Memberships
a. Manufacturing Association
b. Industrial Sector Association partnership
c. Other key Organizations/Association
d. Political Affiliation
X. Cross-Reference Media
a. Radio
b. Television
c. Photo Opportunity
Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.
TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots
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About the Author
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