Using Smaller Search Engines for Big Profits
Google, Yahoo and MSN. Most webmasters and online marketers
spend a lot of their time trying to get listed in the big
three search engines. But trying to figure out the algorithms
and robot visits for these SE's can mean changing your site
for the search engines and not for your customers.
As an example, our partner site HostingGoodies.com has an
extremely hard time ranking with Google and Yahoo becuase the
keywords are so competitive. Without spending money on PPC
campaigns and other advertising, they could never be found on
Google.
While we did manage to get this site ranked on the first page
for some very specific keyword phrases, getting it ranked for
general keywords is next to impossible.
One solution we have been using is targeting the smaller search
engines for this highly competitive site. By doing this we have
increased traffic and sales. Now while most of the search engines
follow the same guidelines such as , keywords, content, linking etc.
the smaller engines tend to rank sites on a fairer playing field.
I have found less "sponsored links" on top of search results and
more relevant results for what I typed in the search
box. I would
try this yourself. Check your results for keywords in Google and
they will different in ExactSeek and even Yahoo.
The point I am trying to make is not to spend all your time trying
to please Google, but to spend some time pleasing the smaller guys.
Think of it this way. If you rank on page 7 for your keyword on Google and rank on page one or two for a few of the smaller engines,
which do you think will bring more targeted FREE traffic?
So, give it a try. Visit Exactseek.com, SearchBliss.com, dogpile.com or Looksmart.com just to name a few. Check out your rankings on these
engines and visit their SEO Guidelines to find out how to better make
your site friendly for their spiders to visit. Then tweek your site a bit and resubmit it or just let the spiders find it on their own.
Within a month or so or even a few weeks, you may start to see results you only dreamed of with Google.
About the Author
Jim Hoffman is founder of Internet Marketing CPR.
His free members only site offers resources, live training, tips and
tricks to help you succeed online.
http://internetmarketingcpr.com
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