|
|
|
10 Steps to Better Sales Copy
10 Steps To Better Sales Copy You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and...
4 Killer Steps To A Targeted Sales Frenzy
4 Killer Steps To A Targeted Sales Frenzy Copyright [C] 2002 Shahnaz Rauf, www.snzeport.com Target Your Customers. Yes zero down and pinpoint with accuracy. Grab them. Have you noticed how a particular combination of shops always tend to cluster...
How To Master The Art And Science Of Super Salesmanship In 3 ˝ Minutes Flat!
Dear Friend, You #1 weapon in advertising will always be... Superior Salesmanship. I am not a born salesman. If you know my story, I didn’t even have a word of the English language on my lips when I first moved to North America. (Even now, my...
Local Search and Internet Yellow Pages - A Whole New Vocabulary for Small Business Sales
Buyers want both online and local information about where to buy. Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far,...
Trust and the Double Glazing Salesperson - How to Beat Larger Competitors
When I bought my current house, I planned to get double glazing as soon as possible. Call me a wimp, but I hate being cold – and I hate paying huge bills for heating my property. So you could say that I was already well and truly pre-sold – a dream...
|
|
| |
|
|
|
|
|
|
Multiplying Sales As A Writer
Often, time is an enemy of writers. Sales seem slow
and checks too small. How does one make the most of
their effort? Here are some tips that will multiply
your sales.
1. Companies accepting manuscripts from freelancers
offer copies of their writing guidelines and sample
copies. Assume there's a reason for them. Study them.
Study their web sites as well. What do they tell you
about the publication's readers? The Internet will
save you much postage and time from when I started.
2. Think ahead. Lead times for publication are
rarely short. Writers' guidelines often teach
Christmas is in July. Lead times can be shorter for
the Internet. Learn what they are. Submit accordingly.
3. Take advantage of your research. Write more than
one manuscript for the same effort. This adds to your
productivity. Interviewing a camp director? Write a
feature article on how to select a camp for more than
one market. Write a filler article. Write an article
on finding work at a camp.
4. Resell the same manuscript multiple times.
My
record for off-line for publication with one
manuscript is seventeen reprints. It is easy to
surpass this on the web.
5. Resell to editors. Once you sell to a company,
send another query or manuscript to its editor. Some
companies may buy from you for each issue, others will
buy only once every so many months. Learn what they
want before you submit. Learn this from studying their
publication before you query. If they like what you
do, keep them happy.
6. Use query letters whenever possible. When an
editor has OK'd a query letter first you usually
succeed at selling the manuscript . This saves
valuable time! Kill fees are more often offered if
article results from a query letter as well.
7. Take a look at your sales. What has worked for
you? How can you multiply your sales?
About the Author
L. C. Peterson is a freelance writer
with over 400 manuscripts published. A free email
tutorial on Freelance Writing is at Writers and the
Web at http://www.salesandtales.com.
E-mail requests to requests@lcpeterson.com.
|
|
|
|
|
|
