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Keeping Your Sales Team Motivated
Sales managers frequently approach me for advice on how to keep salespeople motivated, especially when sales reps get into a rut - and seem to keep slipping deeper into it. Telling managers what not to do usually solves the problem. Most managers do...
Revitalize Your Business To Increase Your Sales
REVITALIZE YOUR BUSINESS TO INCREASE YOUR SALES Copyright 2002 Bob Leduc Is your business going through a period of slow or no growth? Here are 4 low-cost ways you can revitalize your business - and increase your sales. 1. PROMOTE A NEW USE FOR...
Stop Being a Salesperson
There is absolutely nothing wrong or immoral about being a salesperson. That being said, we have too many salespeople in sales organizations and not enough businesspeople. Salespeople tend to focus on themselves and the products and services they...
There's never a bad time for a great sales promotion!
I love spring! The warm days, sunshine, fresh flowers…it’s a welcome relief from colder, shorter, wetter winter months. Plus, it’s a built-in great opportunity for a sales promotion! From March 21 – June 20, you can run a promotion targeted at both...
Three Fast, Short, Simple Ways To Escalate Your Sales
Here are three fast, simple, and unique ways to escalate your sales: 1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they will be persuaded to buy your expensive one. 2. Allow your visitors to...
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Multiplying Sales As A Writer
Often, time is an enemy of writers. Sales seem slow
and checks too small. How does one make the most of
their effort? Here are some tips that will multiply
your sales.
1. Companies accepting manuscripts from freelancers
offer copies of their writing guidelines and sample
copies. Assume there's a reason for them. Study them.
Study their web sites as well. What do they tell you
about the publication's readers? The Internet will
save you much postage and time from when I started.
2. Think ahead. Lead times for publication are
rarely short. Writers' guidelines often teach
Christmas is in July. Lead times can be shorter for
the Internet. Learn what they are. Submit accordingly.
3. Take advantage of your research. Write more than
one manuscript for the same effort. This adds to your
productivity. Interviewing a camp director? Write a
feature article on how to select a camp for more than
one market. Write a filler article. Write an article
on finding work at a camp.
4. Resell the same manuscript multiple times.
My
record for off-line for publication with one
manuscript is seventeen reprints. It is easy to
surpass this on the web.
5. Resell to editors. Once you sell to a company,
send another query or manuscript to its editor. Some
companies may buy from you for each issue, others will
buy only once every so many months. Learn what they
want before you submit. Learn this from studying their
publication before you query. If they like what you
do, keep them happy.
6. Use query letters whenever possible. When an
editor has OK'd a query letter first you usually
succeed at selling the manuscript . This saves
valuable time! Kill fees are more often offered if
article results from a query letter as well.
7. Take a look at your sales. What has worked for
you? How can you multiply your sales?
About the Author
L. C. Peterson is a freelance writer
with over 400 manuscripts published. A free email
tutorial on Freelance Writing is at Writers and the
Web at http://www.salesandtales.com.
E-mail requests to requests@lcpeterson.com.
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