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Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales. Remember the pizza chain that had...
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Website Not Making Any Sales?
Website Not Making Any Sales? by Marketing Basics You have permission to publish this article electronically or in print, free of charge, as long as the article is not altered and the resource box is left intact. A courtesy copy of your...
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No Money Promotion That Creates 30X Sales In Five Months
Please consider the following article for your ezine or your Web
site. Please include the resource box at the end of the article.
705 words at 65 characters per line.
Thanks,
Judy Cullins
=======
No Money Promotion That Creates 30X Sales In Five Months
Better than such offline promotion as press releases, talks, or
book reviews?
Better than search engine placement, banner ads, ezines and
news groups?
Yes! The number one way to promote your self and your
products is through informational how-to articles that you send to
hundreds of opt-in ezines, announcement groups, and Web sites.
Content is still King on the Internet. People want your free
information. That is why they go Online. When they see your
useful, unique information, they will be more inclined to buy your
books or other products.
Where to start?
1. Find an existing article or excerpt.
First, look through your files for information already created, or
check out interesting parts of your already written book. Take
the excerpts or parts and think of what audience they will help.
2. Target your article to your Web site buyer or other group that
will buy Online.
Without a specific audience such as entrepreneurs or small
business people, your article may lose cohesiveness and
continuity. People loose interest if your article is disorganized.
3. Write a new introduction for your article.
Mention your audience's main problem. What questions do they
need answered? If you don't give them benefits with how-to's,
valuable resources, or tips, they will delete your message. Be
sure to answer their challenges and needs.
4. Write what the ezines want.
Most opt-in ezines, article announcements, and Web sites
use articles from 500-1500 words for new content. They want
you to write them with up to 65 characters per line. To be
published, what you send out must be useful, interesting, and
written is a simple way.
5. Write for your audience.
Some people like conversational articles. Others want it short
and sweet, so they can get what they want fast! They like
headings so they can scroll to what they want to read fast. They
like numbered tips that contain: the command—such as Write for
your audience. The next line gives a consequence for not
following your advice. The third part should be a short how-to.
6. Write a new introduction for your article.
An introduction leads to what you are selling. For instance your
first line should be an outrageous headline that hooks your reader
in. Include your major benefit here, or put a shocking statistic, or
analogy Make it one
or two lines only. Remember short
paragraphs are a must for Online readers.
7. Give the background of the problem.
You need to reach your audience where they are. Mention the
problem they have. Perhaps it is procrastination. What are its
consequences? Include those. Write how many suffer from this
malady too. Include your audience so that they will read on.
Next meet them where they want to be--their problems solved.
8. Write the benefits of your information.
If you don't give your reader a "reason to buy" they won't go to
your signature box and link back to where your products or
services are offered. For instance, the one main benefit to writing
Online articles is to quadruple sales within four months. Other
benefits include raising your credibility, gaining subscriber and
audience trust, and becoming a household name.
9. Add your revised article to the mix with a new conclusion.
Your conclusion consists of your last two or three lines. It can
either review your main points, or add another reason why the
information will help. You may also include a consequence of not
acting.
10. Finish your article with a signature box at the end that pulls
people to buy.
Weak signatures with an undistinguishable email address, long
paragraph of qualifications your reader doesn't care about, and
unclear offers will stop your sales immediately. Instead, offer a
useful free eBook or eZine that meets their needs. Did I say
include benefits? Yes! Include a phone number, email, and Web
address if you have it.
Yes, it takes a little of your time, but these articles do make a
difference in attracting your target audience to whatever it is you
want to sell. They are convenient for you and your potential
customers. Submitting articles is another way to make it easy for
your customers to buy.
=============
Judy Cullins: author, publisher, book coach
Helps professionals manifest their book dreams
eBook: _Quadruple Online Sales with Free Articles_
http://www.bookcoaching.com/discounts.shtml
Send an email to mailto:Subscribe@bookcoaching.com
The Book Coach Says... with 2 free eBooks
mailto:Judy@bookcoaching.com
Ph./Fax: 619/466/0622
About the Author
Judy Cullins is a 22-year veteran publisher, book coach, and
author of _Write your eBook or Other Short Book--Fast!_ and _Ten
Non-techie Ways to Market Your Book Online_, and 30+ others.
Known as the Non-techie eBook Queen, Judy helps people to market
their products and services online. She publishes "The Book
Coach Says..." a free monthly eZine. Email her at
Judy@bookcoaching.com and visit her Web site at
http://www.bookcoaching.com.
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