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Informative Articles

How Search Engines Impact Online Sales
I really had to sit down and mull the facts released in a joint study by comScore Networks and DoubleClick. The ‘Understanding Online Buyer Search Actvity’ report studied 1.5 million internet users purchase decisions as related to 30 different web...

New MSN Search May Be a Google Killer!
The Second Look at MSN's Search technology is available for public beta testing. I've given it a spin myself and must say that I'm impressed. Although they have no ads on the SERP's of the preview site, I'm sure they will load it up with the 15 or...

Optimizing Your Website's Design For Search Engines
It is a well known fact that big search engines like Google are paying the most attention to the links that point back to your website. However, that does not mean that your website design does not matter. You should take a break from looking for...

Search Engine Symbiosis
Websites and search engines are inter - dependent on each other. Search engines need websites in order to show results when searches are made. Search engines also need websites to build a relevant map of the world wide web (www). The better the...

Your Search Engine Optimization Strategy: Make Love, Not War
When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts....

 
Google
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw


Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here's some tips to help you..

Tip 1 - Hide And Seek

Do not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to the naked eye. The tactic of having text on your page that is the same colour as the background, and is therefore 'hidden', will almost certainly result in your wanted poster being pinned up by most search engines.

Tip 2 - Your Website Is Not A Turkey

Do not cram your hands full of keywords and phrases and start trying to stuff them into your website's... pages. You need to have some phrases in there, yes, but don't overdo it. The search engine owners spend millions every year on their software so guess what - they know when you're trying to beat the system!

Tip 3 - Man vs. The Machines

Do not build your website for the search engine robots - build it for those squishy pink things - human beings! If you focus too much on having a search engine optimised site you can quickly lose track of why your website is there in the first place - to generate you


business by people visiting it and doing what you want them to do. Would you create a new reception area in your office that was tailored specifically to the floor-waxing machine so it could get the best access? No. You would build it for people - do the same with your website.

Tip 3.5 - Don't Be A Bunny Boiler

Do not start pinning up pictures in your dark room of each search engine and then start stalking them by submitting your website every day, week or even month. Search engines hate this - if you over-step the mark you'll be well on the way to that blacklist.. You only need to submit your website to most search engines just one time - ever. Once it's done, it's done. Despite what some 'experts' might tell you - you don't need to constantly re-submit your site.

Mike Cheney


www.magnet4web.com

Mike Cheney


You can get lots more free articles on search engines plus a Free Bonus Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide