|
|
|
Good Content: The Key To Search Engine Ranking
What drives visitors to your website and keeps them there? Good content. Content is Key Good content is key to website promotion success. All the bells and whistles in the world will not hold an audience like compelling information. Ask yourself:...
Google, search engine tips for the future.
Search Engine Tips. M. Pugh. Where there was once a myriad of ways to confuse and manipulate Google, one thing is now becoming apparent. The aim of Google is to present a fair and unbiased return for your efforts, genuinely rewarded whether large...
Learn promotion through the search engines
According to a new survey carried out by Alliance & where ID_NUM=9270; Leicester, one in five small business owners view tax as their greatest concern. The Chancellor has announced in his last budget that companies with profits below œ10,000...
Search Engine Positioning: Trends for 2005
Anticipating what the future may bring can always be a risky business. In spite of these difficulties, businesses must work within predictable and potential boundaries that can generate good intuition for the future. We humbly accept the possibility...
Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools...
|
|
| |
|
|
|
|
|
|
Organic Search Engine Optimization
Organic Search Engine Optimization (SEO) is simply a marketing term for the natural development of a website. Organic SEO allows a website to gain free listings within the major search engines without regular ongoing marketing costs. SEO comprises many aspects to complete a total marketing package. The difference is whether the SEO package is natural in form to comply with the search engines, or artificial in an attempt to cheat the search engines. It's no secret that every website owner wants the top position within the Search Engine Results Pages (SERP's). What is unknown to many is that artificially manipulating a website or other external elements will not allow a website see the top position for very long. Artificial manipulation is what you hear when someone says "hit or miss" optimization.
Let me quickly define professional and unprofessional. A professional is "a person having impressive competence in a particular activity" and unprofessional being "below or contrary to the standards expected in a particular profession". I have explained this to highlight the meanings of non-organic, artificial, unethical or more commonly, unprofessional SEO. Unprofessional SEO is utilising door-pages, entry-pages, cloaking, spamming (constant submissions), hidden text, tiny text, pages made with no sole purpose other than for search engines, landing pages and several other methods. A professional SEO would never need to adopt these methods to
achieve high, stable rankings.
There are several key advantages and disadvantages to organic SEO, as there are with most things. Organic SEO may be costly, and it will be costly when performed by a professional. Once performed, however, your website will achieve long term stable high rankings for the one outlay, then your costs are finished. The disadvantages of organic SEO is that because it is designed to obtain completely free high ranking, it takes some time to see the results. Results average between 1 - 6 months for stable performance depending on your actual keyword phrase. You also need to allow for minor tweaking and ongoing link analysis work to be performed. A problem that can occur, and will occur for competitive keyword phrases for example; internet, computer, marketing, etc, is that other websites are constantly tweaking to out perform yours. This can lead to a monthly monitoring and updating cost as required. If your website is that competitive though, the cost is obviously well worth it.
About the Author
Anthony Parsons has been performing search engine optimization since 1998. In late 2003 I decided to fly solo and opened my own SEO business to service the global community. With my wife being an acknowledged copywriter, anthonyparsons.com as a business will continue stepping forward breaking the boundaries of conventional SEO techniques. Making a winning husband and wife team, we make SEO affordable for all budgets.
|
|
|
|
|
|
