|
|
|
Blog and Ping – A Search Engine Traffic Bonanza
Copyright 2005 John Jantsch Everyone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand...
Improve Search Engine Ranking with Correct Keyword Density
If you are serious about improving search engine rankings, you need to check the keyword density of your web site. In order to do this you must integrate proper keyword phrases within your meta tags and web copy. What is keyword density? This is...
Search Engine Friendly Design
Search engine consultants and website designers are often called in at different times to work on a website development project. Rarely do the two ever work together, which is very unfortunate. With this being the case, many search engine marketing...
Search Engine Submission
Search Engine Submission by Larry Poch Before submitting your site to search engines you should have some insight into, 1.. how they function. 2.. what some of the differences are. 3.. which ones to submit to. 4.. do I need to pay for a...
The Search Engine Blues
There's no easy way to talk about this without getting frustrated…getting your site known on the net these days is a most difficult task. Search engines are picky and their rules change everyday, getting a top ten listing is almost impossible, all...
|
|
| |
|
|
|
|
|
|
Search Engine Secrets
1. Search engines read your pages from the top down.
So, you want to use your critical keywords at least once in the first paragraph on each web page. Then you can use it once in
each paragraph after that and in the last line. Use the search engine keywords in your page title and in the name of your
page if possible. All of this coordination will result in a much higher placement on Google, Yahoo and many other search
engines.
2. Write shorter articles
The top search engines experts believe that google gives much more weight to relatively smaller pages. The theory behind this
is that web surfers have such a short attention span that thesis length pages will be ignored; therefore, they are not useful
in search engine results.
A good guide for online articles is 300 to 600 words. Typically, you don’t want to go under 200 because the information would
probably be discarded as too short to adequately explain any topic in detail.
3. Original content works best
If you are going to submit an article to an ezine or other article directories, make a few changes before you do so. Overall,
the search engines prefer fresh original content. While duplicate content gets your name out on the web and lots of incoming
links, after a while, your site will start to suffer
if you post the same article on your website.
The search engines will see it as duplicate content and only the highest ranking pages will get credit for the articles. If
your site is not the highest ranking, your article can help another website get more traffic than you do. So, make a few
changes, or better yet, create two separate articles on the same topic.
Place one on your site, and submit the other one to the search engines. You get the incoming links and other websites will
have to deal with the consequences of an article that is distributed over 600 times online.
4. Follow the links
The purpose of links is not only to get a high google rank, but also as a way to bring in traffic. Seek out links from sites
with a high page rank and exchange links with some of your competitors.
It helps the search engines to quantify your field of expertise since a site about web hosting wouldn’t naturally link to a
cooking site. You outbound links are just as important as your inbound links. It’s the friends’ theory… show me where you
link and I’ll tell you what type of website you are.
Ok, so it’s my theory, but you get the idea.
About the Author
Executive Editor
Article may be freely distributed as long as there is an active link to http://www.rapidlingo.com
|
|
|
|
|
|
