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CHANGES IN RECRUITING PRACTICES FOR NETWORK MARKETERS...
© Copyright 2004-05 Thom Reece All Rights Reserved Three conditions now exist which will change the way we solicit and recruit new MLM downlines forever... ONE : The CanSpam Act will bring mass email based recruiting efforts to a...
More Article Submission Websites Require Authors to Register and Use Passwords
Copyright 2005 Off the Page
Increasingly, Article Submission Websites make Authors Pre-register
As I post articles I’ve written online, I’m encountering many more content sites that require a password. Authors need to provide personal...
The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being...
This Piece of Software Does It All
I make my living as a writer (hard copy niche non-fiction books and online instruction courses) and I use the internet to promote my wares. For years I searched for a piece of software that would free up my time to concentrate exclusively on...
Traffic Exchange Programs - Are they worth your time?
Maybe you know the feeling. Sometimes I have been sitting in front of my pc for some hours. Third cup of coffee, all emails read and responded, checked all my stats; What to do now? Write an article? Send an ad? Read some more on a subject I could...
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How To Get Your Email To Stand Out From The Junk
We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone.
So how do you improve the chances of making your email stand out from junk mail? (And I’m assuming you’re not sending out unsolicited email. If you are, shame on you.)
First, you want to make it easy for your subscriber or prospect to quickly identify that it’s from someone they know -- “you.”
--Make sure that your “From” line uses your full name rather than something generic like “Webmaster.” You want to burn your name into your prospect’s mind. A webmaster could be anyone.
--Never use ALL CAPS in your subject line
--Don’t use an exclamation mark “!” either.
--Use the same phrase repeatedly in the subject line whenever you send an email. For example, in my ezine, I use my initials DC in the subject line: “DC Web Success Ezine.” So if you’re creating an ezine make sure you use the title consistently.
--Put
your prospect or subscriber’s name in the subject line, e.g. “Susan, Get This Special Report.” (This is easy to do if you use an autoresponder. Get one at http://www.GetResponse.com)
--Spend time on creating an attention grabbing subject line that will entice the reader to open the email, it’s as an important as creating a headline for an ad. But be careful not to use words (such as Free) that could target your email by anti-spam software. --Write two or three compelling subject lines. Then divide up your “Opt in” mailing list and test to see which subject line gets the most response or clickthroughs.
Apply these techniques and you stand a much better chance of having your email read, not sent to the prospect’s “trash” folder.
About the Author
Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz. Get his FREE REPORT “Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone.” Send a blank email to dcinfobiz@GetResponse.com
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