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Informative Articles

CHANGES IN RECRUITING PRACTICES FOR NETWORK MARKETERS...
© Copyright 2004-05 Thom Reece All Rights Reserved Three conditions now exist which will change the way we solicit and recruit new MLM downlines forever... ONE : The CanSpam Act will bring mass email based recruiting efforts to a...

More Article Submission Websites Require Authors to Register and Use Passwords
Copyright 2005 Off the Page Increasingly, Article Submission Websites make Authors Pre-register As I post articles I’ve written online, I’m encountering many more content sites that require a password. Authors need to provide personal...

The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being...

This Piece of Software Does It All
I make my living as a writer (hard copy niche non-fiction books and online instruction courses) and I use the internet to promote my wares. For years I searched for a piece of software that would free up my time to concentrate exclusively on...

Traffic Exchange Programs - Are they worth your time?
Maybe you know the feeling. Sometimes I have been sitting in front of my pc for some hours. Third cup of coffee, all emails read and responded, checked all my stats; What to do now? Write an article? Send an ad? Read some more on a subject I could...

 
Google
How To Get Your Email To Stand Out From The Junk

We know that email marketing is a cheap
method to reach our customers, prospects
and subscribers. However, the increasing
amount of unsolicited commercial email
is clogging up the inboxes of everyone.

So how do you improve the chances
of making your email stand out from
junk mail? (And I’m assuming you’re
not sending out unsolicited email.
If you are, shame on you.)

First, you want to make it easy for
your subscriber or prospect to
quickly identify that it’s from
someone they know -- “you.”

--Make sure that your “From” line
uses your full name rather than
something generic like “Webmaster.”
You want to burn your name into
your prospect’s mind. A webmaster
could be anyone.

--Never use ALL CAPS in your
subject line

--Don’t use an exclamation mark
“!” either.

--Use the same phrase repeatedly
in the subject line whenever
you send an email. For example,
in my ezine, I use my initials
DC in the subject line: “DC Web
Success Ezine.” So if you’re
creating an ezine make sure you
use the title consistently.

--Put


your prospect or subscriber’s
name in the subject line, e.g.
“Susan, Get This Special Report.”
(This is easy to do if you use
an autoresponder. Get one at
http://www.GetResponse.com)

--Spend time on creating an attention
grabbing subject line that will
entice the reader to open the email,
it’s as an important as creating a
headline for an ad. But be careful
not to use words (such as Free) that
could target your email by anti-spam
software.

--Write two or three compelling
subject lines. Then divide up
your “Opt in” mailing list and
test to see which subject line
gets the most response or
clickthroughs.

Apply these techniques and you
stand a much better chance of
having your email read, not
sent to the prospect’s “trash”
folder.

About the Author

Dave Coyne is a copywriter,
marketing consultant and president
of DC Infobiz.
Get his FREE REPORT
“Start A High Income, Low Risk
Home Business And Never Create
A Product, Write An Ad or
Talk To Anyone.”
Send a blank email to
dcinfobiz@GetResponse.com