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Future Blended Threats
On the face of it, the IT community is blessed with a competitive, customer focused and responsive anti-malware industry offering 24 hour operations centres, updates and patches to quickly block any new viruses or attacks. And even accepting that...
Give Me Quality Over Quantity Every Time
In the early days of developing my home business, I went for the numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers...
Independent Back Linking Network
The Basics
Link popularity is something all websites need to meet the
ranking criteria for most major search engines. While quantity
is important, so is the quality and the reputation of the link.
Running a linking campaign is a...
Internet Marketing Is DEAD!
Copyright 2005 Mike Law
INTERNET MARKETING IS DEAD AND YOU MUST EVOLVE!
Internet Marketing has kicked the bucket! The Internet, having
gotten saturated with Marketing Ads, has drowned in its own
filth.
There is a word for what...
Stop Spam: How To Escape The Spam Hell-Hole
If you're anything like me, you're pretty sick of it, and just want it to stop. What? Spam, of course. This article gives you a solution to radically, and quickly, reduce the amount of spam messages you receive to a bare minimum. ...
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How to Do Effective Email Marketing
Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers’s inboxes.
As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes good sense, and there is some indication that RSS and related technology will become more popular in the near future, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i.e., they conveniently sell an RSS starter kit, or affiliate for someone who does).
On the contrary, though, email marketing is not dead. Recently, on a membership-only forum, discussion centred on how Getresponse and Aweber have
improved their open and deliverability rates for emails, even as high as 85% for deliverability. One contributor, who owns an autoresponder company, noted that many tricks marketers use to get their messages past spam filters (such as using "f^ree" for "free") are actually backfiring and triggering spam filters, resulting in emails being blocked. Instead, marketers should focus on trick-free, valuable content in their emails.
Apparently, email marketing works much the same way as search engine marketing (and, really, all good marketing) does: in the long run, you are rewarded for building (and sending out) trick-free, useful, and informative content.
So how should you build your business? With one quality blog post or article at a time. And how should you market with email? With one quality email message at a time.
Jeremy Hoover is the owner of Hoover Marketing where he builds a strong residual income business.
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